Prioritizing business value creation

July 21, 2023
Data is at the center of every application, process, and business decision. Nearly every
organization is on a quest to become more data-driven to more quickly discover and act on
insights. To accelerate this change, they are turning to chief data officers (CDOs) to ensure
the organization is getting the most value out of its data.
This shift in focus is likely to define the role for years to come and has raised several
questions: How are CDOs shifting their strategic initiatives? What are the key challenges and
opportunities in front of them? And how are CDOs approaching business value creation?
To find the answers, we surveyed more than 350 data professionals around the world and
conducted 25 one-on-one interviews to uncover what’s top of mind for CDOs, how they are
defining success, and how they are creating business value with data.
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Data Maximizing Business Value
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Unmasking your organization's data problem
Unmasking your organization's data problem

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