In today’s retail space, customers demand that their expectations not only be met but also exceeded. A fast, frictionless, and engaging omnichannel experience at every step of the customer journey— before during, and after purchasing—is now the norm. All areas of the retail industry, including marketing, merchandising, and the supply chain, are evolving—retailers are adapting to gain the competitive advantage by incorporating ecommerce and digitalizing their brick-and-mortar environments.
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