Businesses are increasingly using machine learning (ML) to make near-real-time decisions, such as placing an ad, assigning a driver, recommending a product, detecting fraudulent transactions or even dynamically pricing products and services. Analyst research indicates that companies who care about customer experience have a better stock performance, and they outperform the S&P 500 benchmark by 45%. In this session, Casper will share some reasons and mechanisms to manage your customer expectation with your data. Samuel from eCloudValley will also introduce three common patterns of customer data analytics and high-level implementation architecture.
Samuel Chan, Regional Head, Data & Analytics Team, eCloudvalley Technology (HK) Limited
Casper Mak, GCR Analytics Specialist, AWS
