Elevating Customers' Shopping Experience

April 28, 2022
Aldric Chau, Head of Retail & e-Commerce, Cathay
Simon Li, Enterprise Architect, Cathay
Raymond Lai, Solutions Architect, AWS
 
Times of crisis create an opportunity to collaborate, invent and adapt to better serve customers. In this session, Cathay elevates their unified customer experience and brings in AWS Cloud to their e-commerce and customer relations program, with personalization and segmentation features in a secure and scalable way.
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