資料從感應器、網路、應用程式和不斷擴展的大量連網裝置中源源不絕地湧出，是企業的重要命脈。移至雲端的結果使得建立的資料量呈指數增加，而業界對於採用雲端卻仍不夠投入。分析師估計，可能有 5-15% 的 IT 支出已移至雲端。隨著運算和儲存的成本日漸減少，企業儲存的資料也比以往更多。利用這些資料達成業務轉型的機會，就存在整個價值鏈中。但在進行這種轉型時，組織必須做好全盤規劃，而且做好關於客戶及其業務關聯的單一資料來源準備。
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