"It takes surprises and delights to new heights of customer experiences. A multi-channel, personalized engagement will build a good foundation for a long-lasting relationship with your customers. This session focuses on building such experience with Amazon Personalize and Amazon Pinpoint.
Amazon Personalize is a Machine Learning as-a-Service for doing personalise recommendation, while Amazon Pinpoint allows you to deliver your content via different channels to your target customer to conduct better campaign management and engagement analytics."