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The Power of Data in Customer Experience Management (Episode 1 - Cantonese Webinar)

In this session we will share examples of how industry leading organisations are transforming their marketing efforts using data to get to know their customers and the business impact they have been able to achieve by leveraging these techniques. You can expect to walk away from this session with a better understanding how technology can be used to compliment your digital marketing strategies and the technical capabilities required to adopt data-driven approaches.

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如何使用個人化行銷提高客戶參與度
如何使用個人化行銷提高客戶參與度

"您知道在Amazon.com上30%的頁面瀏覽量是基於機器學習(Machine Learning) 的推薦引擎驅動的嗎? 即使沒有先前的機器學習經驗和昂貴的工具進行前期投資,你也可以使用個人化行銷。

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AWS Industry Webinar – The Power of Data in Customer Experience Management (Episode 2 - Cantonese Webinar)
AWS Industry Webinar – The Power of Data in Customer Experience Management (Episode 2 - Cantonese Webinar)

"It takes surprises and delights to new heights of customer experiences. A multi-channel, personalized enga...

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